Gather AI, Marketing Leader
Pittsburgh, PA · Jun 2025 – presentPhysical AI for Intralogistics. Series B, ~$74M raised. Reports to CEO. Owns the full marketing function (demand, brand, comms, messaging, product marketing, and a GTM Engineering team) plus the ~$4M annual marketing budget and marketing ops stack. Company ranked No. 963 on the Inc. 5000 (2026).
- ·Rebuilt the demand funnel end to end: SQL volume grew 4.8x and SAL volume 7.2x in two quarters, while MQL-to-SQL conversion rose from 2.5% to 11.8% over five straight quarters. Marketing now sources 71% of net-new logo pipeline, well above the 30–50% typical B2B range, with returns like 15.5x on Q2 2026 event spend and a target-account program converting at 1.5x the untargeted rate
- ·Led the company's platform brand architecture launch and a full website redesign, maturing Gather AI from a single-product identity to a multi-product platform brand. Flagship LinkedIn content has hit 70.2% engagement against a 3.6% industry average
- ·Owns the company's positioning and messaging framework, including an audience-tiered terminology system that automated governance checks run content through before it publishes
- ·Designed a GTM org model built on MDRs and a GTM Engineering function instead of a traditional SDR farm, and identified the company's first measurable AI-assistant-referral inbound (ChatGPT, Claude, Gemini)
- ·Built and ran the PR engine behind the company's category profile: six industry recognitions in 12 months (two Gartner Hype Cycle inclusions, a Fast Company Most Innovative nod, a Gartner Cool Vendor recognition), plus Q2 2026 output of 41 media placements, 4 podcasts, and 2 Modex speaking slots
FlowX.AI, VP, Marketing
Sep 2023 – Feb 2024Romania-founded AI-powered application modernization platform. Reported directly to CEO.
- ·Repositioned brand and product messaging around banking and financial services, increasing enterprise prospect engagement
- ·Built the company's first product launch framework and aligned GTM content to sales priorities
- ·Built demand-gen infrastructure that accelerated early-stage pipeline growth through targeted messaging and improved capture systems
- ·Launched a new corporate website, improving lead conversion through UX and messaging hierarchy
- ·Established the foundational MarTech stack and processes to scale with company growth
Dataiku, VP, Marketing, North America & LATAM
Oct 2018 – Mar 2023Paris-founded global AI platform. Owned full-stack regional marketing: field, partner, ABM, demand gen, comms, and brand.
- ·Built and scaled the marketing team from 2 to 20+ across functions, contributing to regional ARR growth from $20M to $200M
- ·Generated 50%+ of regional pipeline through integrated marketing programs; delivered 150% YoY growth in net-new leads via ABM, field events, and partner programs
- ·Built partner marketing programs with AWS, Azure, GCP, and Snowflake, contributing 30% of regional pipeline
- ·Directed the flagship customer event (Everyday AI), executive roundtables, and region-wide roadshows
- ·Managed brand/comms strategy that doubled share of voice and awareness metrics YoY
- ·Scaled the marketing budget from $3M to $25M, optimizing investment across the funnel
Percolate, Marketing Director
May 2017 – Sep 2018Managed a $3M+ budget and 10-person team across North America and EMEA.
- ·Increased field marketing's contribution to pipeline by 45% through data-driven planning and improved campaign ROI
- ·Directed the customer conference and presence at major tradeshows including Marketo Summit and Dreamforce
- ·Built a measurement framework connecting marketing touchpoints to pipeline value
- ·Strengthened sales/marketing alignment across global territories, shortening sales cycles