Led the ground-up visual identity for Gather AI. Logo system built for flexibility across light and dark, palette anchored by deep greens with a signature mint accent, Montserrat as the typeface balancing technical precision with readability. Photography direction built around real warehouses in real operations: natural light, strong structural lines, no posed portraits. The whole system is grounded in a set of Japanese design principles favoring restraint over decoration.

Led a full creative and event strategy overhaul for Dataiku's flagship Everyday AI event series, working with agency partner Clive to move from ad hoc event planning to a repeatable system. Three pillars anchor it: a defined creative strategy, an experience design framework, and a content capture model built to feed the always-on content engine rather than produce a one-off recap.

Ran creative development with agency partner Butchershop on a new brand campaign built around the idea that momentum doesn't happen without action, aimed at line-of-business and data leaders weighing whether to move first on AI. Directed the concept review process across multiple rounds, balancing bold creative against Dataiku's positioning as an augmentation partner, not a replacement platform.

Part of the always-on content strategy built to keep Dataiku's audience engaged between major launches and events. A biweekly podcast and newsletter simplifying data science and AI trends for a broad technical and business audience, hosted by Dataiku data scientists.

Owned strategy and sales-marketing alignment for Percolate's flagship customer conference, Transition, built around the idea that face-to-face time with customers builds relationship equity no phone call can match. Set a clear ROI target for the event series and built the operating model connecting event engagement to pipeline, from pre-event goal-setting through post-event revenue attribution.

EGG was Dataiku's flagship customer conference, billed as the human-centered AI conference: less about what AI can do, more about how companies actually get there. The name was deliberate, an egg standing for potential and the organizational change real AI adoption demands. Launched in 2017, it grew into a multi-city series across New York, Paris, London, Stuttgart, and Amsterdam, went virtual as EGG On Air in 2020, and evolved into the Everyday AI Conference in 2022. I owned the North American edition.