Point of view
Marketing POV
Marketing for physical AI is a category-education problem before it's a demand problem. Operators need to believe the outcome is real and repeatable in their own building, so the work is proof-first.
01
Position on the outcome, not the machine
Buyers own inventory accuracy and cycle-count labor. The drone is how we get there, not what we sell.
02
Evidence compounds
One rigorous customer proof point outperforms a quarter of thought leadership. Build the proof, then scale the channels that carry it furthest.
03
Pipeline quality over lead volume
Sales-accepted opportunity is the only number worth arguing about in a QBR. Everything upstream is a means to it.
04
Marketing is a systems job
Positioning, content, demand, and sales enablement are one machine. Tuning them separately is how teams stay busy and stay flat.