Senior-most marketing leader, reporting to CEO Sankalp Arora and partnering with the CRO and CFO on GTM strategy, investment priorities and the performance narrative that goes to the board. Owns demand generation, brand, communications, product marketing, field marketing and GTM Engineering. Rebuilt the demand engine and operating model end to end: sales-accepted leads up 7.2x and sales-qualified leads 4.8x, new pipeline up 8.5x year over year, and bookings up 250%. MQL-to-SQL conversion climbed from 2.5% to 11.8% across five straight quarters, and marketing now sources 71% of net-new pipeline. Created the platform brand architecture and product naming system behind the move from a single product to a platform, and built the communications and analyst program behind eight recognitions in twelve months, including a Gartner Cool Vendor citation and the Inc. 5000.

Ran global marketing for an AI-powered application modernization platform, reporting directly to the CEO. Repositioned brand and product messaging around banking and financial services. Built the company's first product launch framework and stood up demand-gen infrastructure from scratch. Launched a new corporate site that improved lead conversion through a clearer messaging hierarchy, and left behind the MarTech stack the company still runs on.

Owned full-stack regional marketing across the Americas: field, partner, ABM, demand gen, comms, and brand. Grew the team from 2 to 20+ while regional ARR grew roughly 10x. Integrated programs generated more than half of regional pipeline, and net-new leads grew 150% year over year. Partner marketing built with AWS, Azure, GCP, and Snowflake contributed another 30%. Directed the flagship customer event, Everyday AI, alongside executive roundtables and region-wide roadshows.

Led global field marketing, demand generation, and campaign strategy across North America and EMEA with a 10-person team. Increased field marketing's contribution to pipeline by 45% through data-driven planning. Directed the customer conference and the company's presence at Marketo Summit and Dreamforce, and built a measurement framework connecting marketing touchpoints to pipeline value.

Directed global sales and marketing for a new domain registry brand from launch. Grew to 30K+ registrants across 100+ countries at an 85% renewal rate, supported by a network of 60+ registrar partners. The .ski launch was credited as the biggest recorded launch of any sports-vertical TLD. The company exited via acquisition.

Led product marketing, demand generation, field events, brand, and communications for a high-growth SaaS platform. Grew marketing-sourced revenue to 35% of total and influenced pipeline by 90%. Scaled the C3 Conference to 1,000+ annual attendees and built the brand and PR strategy that established Conductor as an SEO category leader.