Senior-most marketing executive, reporting to CEO Sankalp Arora and working with the CRO and CFO on GTM strategy, investment priorities and reporting on marketing performance. Owns demand generation, brand, communications, product marketing, field marketing and GTM engineering, leading a team of seven across field, product marketing, GTM engineering and marketing development, supported by contractors and agencies. Repositioned the company from a drone company to a Physical AI platform, developing the positioning, brand architecture and product naming that explain the broader offering and set it apart from competitors. Expanded channels and rebuilt demand generation: marketing-sourced pipeline value up 8.5x year over year, supporting 250% growth in company bookings, with sales-accepted leads up 7.2x and sales-qualified leads up 4.8x over one year. MQL-to-SQL conversion climbed from 2.5% to 11.8% across five straight quarters, and marketing now sources 71% of net-new pipeline. Built the communications and analyst relations program behind eight recognitions in twelve months, including Gartner Cool Vendor and the Inc. 5000.

Fractional marketing support and advisory for technology startups, particularly European companies expanding into North America.

Ran marketing for an enterprise application modernization platform, reporting to the CEO. Focused the company's positioning and messaging on banking and financial services. Built demand generation, product marketing, marketing technology and measurement capabilities, and launched a website reflecting the new positioning.

Led field, demand, partner, account-based marketing, communications and brand across the Americas, and owned the global brand strategy and launch of Everyday AI. Grew the regional team from 2 to 20+ as regional ARR grew 10x. Marketing-sourced pipeline value and share grew year over year, with marketing sourcing more than half of regional pipeline; partner programs built with AWS, Microsoft Azure, Google Cloud and Snowflake sourced roughly another 30%, tracked separately. Led the Everyday AI brand strategy and launch, owning design, creative, budget and media as Dataiku expanded its positioning from data science to enterprise AI, with brand campaigns across national TV, out-of-home and radio and a communications program that doubled share of voice year over year.

Led marketing for an enterprise MarTech platform across North America and EMEA with a 10-person team. Increased field marketing's contribution to pipeline by 45% through territory alignment, planning and investment discipline. Built a measurement framework connecting marketing investment to pipeline value, and led the customer conference and programs at Dreamforce and Marketo Summit.

Led sales, marketing, channel strategy and commercial operations for a global domain registry, with full P&L accountability. Grew the business to 30,000+ registrants across 100+ countries at an 85% renewal rate, on a distribution network of 60+ registrar partners. Launched .SKI through brand, PR, industry events, resort activations and athlete sponsorships, credited as the biggest recorded launch of any sports-vertical TLD. The company was acquired.

Led brand strategy, PR, content and customer marketing for the enterprise SEO business. Increased marketing-sourced revenue to 35% of company revenue and grew marketing-influenced pipeline by 90%. Launched and grew the C3 customer conference to 1,000+ customers and prospects annually, and built the brand and PR strategy that established Conductor as an SEO category leader.

Product Manager at Corporation Service Company (2006–2010), where turning around an underperforming product portfolio increased sales 32% year over year and renewals to 89%. Before that, business development and marketing roles in London at Register.com, Netsearchers and MarkMonitor, serving Fortune 500 and global brands in domain management and brand protection, later leading European marketing and communications.