Welcome
I’ve built my career at the intersection of high-growth tech and mountain culture. As a marketing leader, I’ve helped scale startups into $200M+ enterprises, led global go-to-market teams, and founded a snow sports innovation brand that reached skiers and riders around the world. I’m also a PSIA-certified instructor who believes the best brands aren’t just seen—they’re experienced.
My passion is building brands that connect emotionally and deliver results. My philosophy is simple: brand builds demand, and performance converts it. When done right, strong positioning shortens the decision cycle and fuels long-term loyalty.
expertise
Brand Marketing | Go-to-market Strategy | Public & Analyst Relations | Demand Generation | Field Marketing | Account Based Marketing | Customer Acquisition & Retention | Product Marketing | Content Marketing | SEO/SEM | Marketing Attribution | Paid & Earned Media | Media Strategy | Business Development | Budget Oversight | Project Management | Training & Development | Media & Analyst Relations | Event Marketing | Global Leadership | Executive & Board Communications |Corporate Communications |Employee Branding
Campaigns
I have had the privilege of working on some remarkable campaigns that range from global brand awareness initiatives, experience driven events, and content creation across channels. I invite you to explore a selection of my work.
Dataiku
Percolate
.SKI
Resources For Marketers
Discovery Meeting Notes Template
Structure your notes and observations when meeting with new people.
Marketing Organization Maturity Assesment
Assess your organizations marketing maturity build a roadmap for evolving organizational impact.
Marketing Tensions Chart
Use this chart to outline the tensions between changing customer journey and organizational needs.
Demand Capture Team Framework
Framework and content to decribe the importance and role of the demand capture team at your organization.
More Resources Coming Soon…
Stay tuned for more resources and don’t forget to sign up to be notified when I put them on the website.
Marketing Org Structure Template
Build your ideal B2B marketing organizational structure for short and long terms growth.
Marketing Budget On-a-Page Template
Marketing budget slide template that provides an overview of your budget needs, justification and strategy.
First 100 Days as a CMO
A roadmap to getting stuff done, building trust and making sure you don’t get fired in your first 100 days.
Product Marketing Team Framework
Framework and content to decribe the importance and role of the Product Marketing team at your organization.
Framework for High-Performance Teams
The four cornerstones of high-performance teams you need to build in your organizations.
Marketing Plan On-a-Page Template
High-level marketing plan template you can use to share your strategy with executives and organization.
Brand Marketing Team Framework
Framework and content to decribe the importance and role of Brand Marketing team at your organization.
Marketing Team Company Update
Simple and clear marketing company update slide to share across the organization.