The new brand of Rob
Without knowing it, every day you are cultivating your own brand. The way you speak, work, communicate and write, it all adds up to creating a personality that distinguishes you from others, thus establishing your own personal brand. For over three years I have been directly associated with the .SKI brand. As much of an honor as that was, as I transition to new adventures I have taken the opportunity to launch a new personal brand to distinguish myself. I hope you like it.
Here are some tips to consider when embarking on a personal branding adventure.
Consider your target audience.
Keep it relatively simple.
Focus on just one or two specific ideas.
Maintain proper balance.
Set trends instead of following them.
Be mindful of shape, font, and color psychology.
Use negative space to your advantage